Peeq is an independent sunglasses company stiving to commercialize our innovative reversible glasses to offer consumers "two pairs in one". However, the broader sunglasses / eyewear market operates like a monopoly / duopoly, with two massive conglomerates controlling over 80% of the market. These two companies are Luxottica and Safilo.
Having covered Luxottica in the past, this post is focused on Safilo. Safilo was founded in 1934 in Italy, and today, is one of the largest producers of eyewear in the world. Safilo owns a diverse portfolio of eyewear brands, such as:
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Polaroid: Polaroid is a brand that is synonymous with instant photography, but it's also a well-known eyewear brand. The brand was acquired by Safilo in 2011 and has since been known for its affordable and stylish sunglasses that offer excellent UV protection.
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Smith: Smith is a sports-oriented brand that offers a range of eyewear for outdoor enthusiasts. The brand was acquired by Safilo in 1996 and has since been known for its high-performance designs and cutting-edge technology.
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Carrera: Carrera is a brand that offers a range of stylish and affordable eyewear for men and women. The brand was acquired by Safilo in 1996 and has since been known for its retro-inspired designs.
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Safilo: Safilo is the flagship brand of the company and offers a range of eyewear for men and women. The brand is known for its Italian craftsmanship and timeless designs that cater to different styles and needs.
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Oxydo: Oxydo is a fashion-forward brand that offers a range of eyewear for men and women. The brand is known for its bold and unconventional designs that cater to the younger generation.
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Banana Republic: Banana Republic is a popular American fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its classic and sophisticated designs that reflect the brand's heritage.
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Fendi: Fendi is a luxury fashion brand that offers a range of eyewear for women. The brand's eyewear collection is known for its bold and glamorous designs that reflect the brand's Italian heritage.
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Kate Spade: Kate Spade is a luxury fashion brand that offers a range of eyewear for women. The brand's eyewear collection is known for its playful and colorful designs that cater to the younger generation.
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Max Mara: Max Mara is a luxury fashion brand that offers a range of eyewear for women. The brand's eyewear collection is known for its sophisticated and elegant designs that embody the brand's signature style.
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Tommy Hilfiger: Tommy Hilfiger is a popular American fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its preppy and classic designs that reflect the brand's heritage.
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Juicy Couture: Juicy Couture is a fashion brand that offers a range of eyewear for women. The brand's eyewear collection is known for its fun and playful designs that cater to the younger generation.
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Moschino: Moschino is a luxury fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its bold and unconventional designs that reflect the brand's Italian heritage.
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Rag & Bone: Rag & Bone is a fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its urban and edgy designs that cater to the younger generation.
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Givenchy: Givenchy is a luxury fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its sophisticated and elegant designs that reflect the brand's French heritage.
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Havaianas: Havaianas is a well-known Brazilian flip-flop brand that also offers a range of eyewear for men and women. The brand's eyewear collection is known for its colorful and fun designs that embody the brand's signature style.
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Jimmy Choo: Jimmy Choo is a luxury fashion brand that offers a range of eyewear for women. The brand's eyewear collection is known for its glamorous and elegant designs that reflect the brand's heritage.
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Pierre Cardin: Pierre Cardin is a French fashion brand that offers a range of eyewear for men and women. The brand's eyewear collection is known for its classic and timeless designs that reflect the brand's heritage.
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Saks Fifth Avenue: Saks Fifth Avenue is a luxury department store that offers a range of eyewear for men and women. The brand's eyewear collection is known for its high-quality materials and sophisticated designs that cater to the needs of its discerning customers.
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Swatch: Swatch is a well-known Swiss watch brand that also offers a range of eyewear for men and women. The brand's eyewear collection is known for its playful and colorful designs that reflect the brand's fun and youthful spirit.
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Web: Web is a brand that offers a range of affordable eyewear for men and women. The brand's eyewear collection is known for its modern and minimalist designs that cater to the needs of its younger customers.
From well known brands like Polaroid and Carrera to luxury brands like Fendi and Givenchy, Safilo has amassed a significant portfolio of glasses brands. Contrast that with Peeq, the world's first reversible sunglasses, which remains an independent glasses company. When you consider Peeq Reversible Glasses, you're not just getting 2-pairs-in-1, but you're supporting an independent group of entrepreneurs focused on delivering quality & innovation.
